NemoClaw Knowledge Wiki

Using Perplexity Labs for marketing and video production

5 min read

https://www.youtube.com/watch?v=g8JM3prvEf4

Greg Isenberg reviews and demonstrates the capabilities of Perplexity Labs, an AI agent product from the search engine company Perplexity. He tests its performance against other AI tools like ChatGPT, Manus, and Claude by using it to act as a salesperson, copywriter, film director, viral social media consultant, and financial analyst.

Timestamps: 00:00 - Introduction to Perplexity Labs 01:18 - Film director AI Agent 07:04 - Salesperson AI Agent 11:11 - Content strategy Consultant AI Agent 20:13 - Financial Analyst AI Agent 24:08 - Salesperson AI Agent (pt2)

Key Points:

• I test Perplexity Labs’ AI agents against other AI tools like ChatGPT, demonstrating its capabilities for various business functions • Perplexity Labs ($20/month) can create detailed film storyboards, sales lead lists, content strategies, and financial analysis • The tool generates comprehensive dashboards with actionable information, including contact details for potential clients

  1. Film Director Agent

Greg asked Labs to create an 8-minute mini-film ad for his startup @ideabrowser:

• It developed a COMPLETE character profile • Created detailed visual storyboards (with actual sketches!) • Wrote a full screenplay with scene descriptions • Added technical film direction notes

The quality was so good he was “literally in disbelief”

You can use these storyboards for YouTube thumbnails or feed them to tools like VO3 or Kling to create actual videos!

  1. AI Sales Agent

Greg prompted Labs to create a customer list for a design agency selling AI products to Fortune 500 companies.

The results?

• Generated contact info for 20+ Fortune 500 CEOs • Created a dashboard with emails, phone numbers & addresses • When asked for YC startups instead, it delivered DETAILED founder info • Even wrote personalized outreach templates based on each startup’s focus

“This is crazy. More people don’t know about this.” - Greg

  1. Viral Social Media Strategist

Greg asked how to replicate Dan Coe’s content strategy for a different niche:

Labs delivered: • Complete breakdown of Dan’s content framework • Analysis of top-performing content types with engagement rates • 90-day content calendar with specific post ideas • Daily/weekly production schedules • Monetization strategies

It even calculated exactly how many followers you’d need daily (1,111) to hit 100K in 90 days!

  1. Financial Analyst

Greg asked for a Warren Buffett-inspired trading strategy focused on AI startups.

Labs created: • A complete investment framework adapting Buffett principles to AI • Visual charts showing undervalued vs. overvalued companies • Risk/return profiles for different investment categories • Specific stock recommendations with % below fair value

All generated in under 5 minutes!

  1. How Perplexity Labs Works

Unlike regular Perplexity: • Search = quick Google-like searches • Deep Reach = intensive research • Labs = AI agents ($20/month)

The key difference? Labs creates COMPLETE solutions with: • Visual elements • Dashboards • Exportable data • Step-by-step reasoning

Is it better than ChatGPT, Claude & Manus?

Greg’s verdict: “It’s definitely in the stack” and there are “arbitrage opportunities” for things Labs does better. Here’s a breakdown of the key demonstrations:

  • Film Director: The host asks Perplexity Labs to develop an 8-minute mini-film ad for his startup, ideabrowser.com. He is “literally blown away” when the AI generates a comprehensive report that includes a full screenplay, character profiles, a strategic foundation, and six detailed, hand-drawn-style storyboards.
  • Salesperson & Copywriter: He prompts the AI to act as a salesperson for a design agency selling AI products to Fortune 500 companies. The AI generates an interactive dashboard listing 20 target companies with CEO/CPO contact information, business introductions, and addresses. It then creates personalized email outreach templates for these specific contacts.
  • Viral Social Media Person: The host asks the AI to create a strategy to replicate the success of influencer Dan Koe for a new niche (AI & Productivity), with the goal of gaining 100,000 followers in 90 days. The AI delivers a complete playbook, including an executive summary, niche analysis, a target audience profile, a content strategy framework based on Dan Koe’s methods, and a 90-day content calendar. It even creates charts showing projected follower growth.
  • Financial Analyst: He requests a Warren Buffett-inspired trading strategy for AI startups. The AI generates a detailed investment strategy, including core principles, a “Buffett Score” for various AI companies, and multiple interactive charts analyzing value, risk, and return.

The host is consistently impressed with Perplexity Labs’ ability to conduct deep research, synthesize information, and create complex assets like dashboards and detailed plans, concluding that it is an incredibly powerful tool and a strong contender in the AI agent space.

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