Aihw
Aihw is a survey component designed to measure respondent familiarity with the term “digital health.” It functions as a baseline assessment tool within broader digital health surveys, establishing the knowledge level of participants before they encounter more detailed questions about digital health practices, technologies, or services.
Measurement Approach
The component employs a four-point Likert scale to capture self-assessed familiarity with the term “digital health.” This standardized measurement approach enables consistent data collection across different survey administrations and populations, allowing researchers to segment respondents by their baseline knowledge and adjust subsequent questioning or analysis accordingly.
Purpose and Application
Aihw serves a gatekeeping function in survey design by identifying whether respondents possess sufficient understanding of digital health terminology to meaningfully respond to downstream survey items. This initial assessment helps determine the validity of later responses and can inform stratified analysis or adaptive questioning paths within digital health research studies.