RTINGS R&D
RTINGS R&D is the research and development division responsible for consumer electronics testing, data collection, and analytical content production.
Key Initiatives & Research
- Smart TV Data Collection and Shifting Business Models
- Investigated the correlation between declining hardware costs and the rise of data-driven revenue streams in the TV industry Smart TV Data Collection and Shifting Business Models.
- Analyzed how modern smart TVs leverage user data to subsidize hardware prices, contrasting with the traditional high-margin hardware sales model of 15 years ago.
- Examined industry-wide practices beyond lg, noting that multiple manufacturers are adopting similar surveillance-based business models.