Tobi Lütke (born 1978) is the German-Canadian entrepreneur and CEO of Shopify, a global e-commerce platform powering over 1.7 million businesses. Known for his leadership in scaling Shopify from a snowboard shop to a $100B+ market cap company, he emphasizes developer-first culture and business empowerment.
Context Engineering (as defined in Context engineering by prompt engineering channel video):
- Defined by Lütke (Shopify CEO) and Andrej Karpathy as “the art/science of providing all” context necessary for large-language-models and AI agent efficacy.
- Distinct from prompt-engineering: focuses on structuring holistic input context rather than isolated instruction tuning.
- Critical for complex AI agent workflows requiring multi-step reasoning and domain-aware context.
Backlink: 2026 04 14 Context engineering by prompt engineering channel
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