Market competitiveness
The ability of a business or product to effectively compete in its market through factors like cost efficiency, quality, innovation, and speed to market.
Case studies
- Destin Sandlin’s Smarter Every Day four-year experiment (2026) to manufacture the Smarter Scrubber entirely in America, testing if domestic production can achieve market competitiveness. Motivated by his parents’ history as Union autoworkers, the project documented end-to-end U.S. manufacturing challenges including material sourcing, production costs, and quality control.
- The experiment highlighted key competitiveness factors: U.S. labor costs vs. overseas alternatives, supply chain resilience, and consumer willingness to pay premium for domestically made products.
- Video documentation: Smarter Every Day’s “Destin - manufacturing in America” (2026-04-14), featuring the full process of creating a safer, durable grill brush alternative to traditional wire bristle brushes.
2026 04 14 Destin manufacturing in America