America

“America” is a documentary project by Destin Sandlin of the YouTube channel Smarter Every Day that investigates whether a product can be manufactured entirely within the United States while remaining competitive in the global marketplace. The project examines the economic and logistical challenges of domestic manufacturing at scale, exploring questions about labor costs, supply chain infrastructure, and market viability.

Project Scope

The experiment was designed as a multi-year undertaking to test the feasibility of producing a consumer product using only American-sourced materials and labor. Rather than focusing on a single theoretical product, the project documents real manufacturing decisions, partnerships with domestic suppliers, and the actual cost implications of choosing domestic production over outsourced alternatives. The work combines Sandlin’s characteristic hands-on approach with economic analysis to provide practical insights into American manufacturing capabilities.

Source Notes